Strategic Storytelling

Resource Summary

This three-page RWJF Connect Policymaker Outreach brief is about using your story to underscore the importance of your policy ask. A well-developed, purposeful story is an effective and compelling way to emotionally connect policymakers to your work and help them understand how your work improves the lives of their constituents. A good story can transform a polite listener into an engaged champion of your work.

Available online (pdf) (password: Connect):

*Permission received to provide password (4/16/2014, rw).