Resource Summary
The Center held a webinar November 7, 2014, that focused on efficiency, effectiveness and “return on objectives,” which means getting the best results for the investment.
The webinar provides some general tips on effective approaches for advocacy and education on policy-related topics. Before using them to craft any particular message or communications strategy, it is important to understand the rules that may apply to policy advocacy for your organization and the funding you receive from RWJF and others. There are many free resources that you can consult for more information.