The Center held a webinar November 7, 2014, that focused on efficiency, effectiveness and “return on objectives,” which means getting the best results for the investment.
The webinar provides some general tips on effective approaches for advocacy and education on policy-related topics. Before using them to craft any particular message or communications strategy, it is important to understand the rules that may apply to policy advocacy for your organization and the funding you receive from RWJF and others. There are many free resources that you can consult for more information.
Download the PowerPoint Slides from the November 7, 2014, webinar.
Watch a video of the webinar below.
For more videos from the Center for Sharing Public Health Services, visit our Vimeo page.
It is included in the CJS Resource Library under the categories listed below. Select a link to find other resources in that category.
- Change Management: This webinar offers information on how to best present public health to policymakers.
- Communications: This webinar offers information on how to best present public health to policymakers in order to obtain policymaker buy-in.
This resource is also linked to the Roadmap. Select a link below to read more about each area.
- Why? / Phase One: This webinar may be of interest to individuals in the exploration phase of a CJS arrangement as it provides news ways to think about and package public health for policymakers.
- Communications and Change Management / Phase Three: This webinar offers information on how to best present public health to policymakers to obtain policymaker buy-in