Strategic Storytelling

This three-page RWJF Connect Policymaker Outreach brief is about using your story to underscore the importance of your policy ask. A well-developed, purposeful story is an effective and compelling way to emotionally connect policymakers to your work and help them understand how your work improves the lives of their constituents. A good story can transform a polite listener into an engaged champion of your work.

Available online (pdf) (password: Connect): http://www.rwjf.org/connect/resources/strategic-storytelling.html

It is included in the CJS Resource Library under the categories listed below. Select a link to find other resources in that category.

  • Communications: Provides information focused on using your story to underscore the importance of your policy ask.

 
This resource is also linked to the Roadmap. Select a link below to read more about each area.

  • Why? / Phase One: ? Provides information focused on using your story to underscore the importance of your policy ask.
  • What? / Phase One: ? Provides information focused on using your story to underscore the importance of your policy ask.
  • Communications / Phase Two: Provides information focused on using your story to underscore the importance of your policy ask.

 

*Permission received to provide password (4/16/2014, rw).